How can the answer be improved. As companies diversify more than ever in the 21st century, flanker brands become more and more crucial to the success of the company’s products what is a flanker brand. This is the second in a five-part series on building a brand and developing it in the marketplace previous files outlined the importance of branding and the process of creating a brand for a new product this file moves ahead to developing flanker brands a flanker brand is a new brand introduced.
A flanker brand is a product or brand that serves as an accompaniment or extension of an existing brand the pros and cons of. Flanker brand is an extension to a brand in the same product category from the same company the purpose of flanker brand is to capture additional market by.
New brand introduced into a product category by a company that already markets an existing brand in that category the flanker may be a different size, flavor, or type of the existing product but is a logical extension within the product category, such as the addition of other flavors to cranberry-cranapple, crangrape-by ocean spray.
Definition of flanker brand: extension of an existing brand to create another product or brand with increased market share the new product may be a different size.
A flanker brand is a new product introduced by a company in addition to its existing brand in a particular market category the new flanker brand can be of a different variation (or size, type etc) of the existing brand.